iStreamPlanet Adds Nielsen Tracking To Aventus
The upgrades are focused on supporting top line revenue opportunities and the bottom line value of the service for content owners and providers looking for live, multiscreen video solutions.
New Aventus multiscreen advertising features include support for Nielsen audience tracking. Aventus users using Nielsen’s audience tracking for traditional broadcast now have a way to track live video on mobile devices. Aventus has also enhanced its support for manual ad and slate insertion.
New, real-time telemetry provides Aventus users with the ability to pinpoint issues in the live workflow. Aventus’ telemetry exposes complete workflow data in real-time, providing deep insights into ingest, packaging, encryption and publishing, uncovering disruptions in the workflow before they can impact the viewer experience.