Kaltura, Encompass Team Up On OTT Solution
Kaltura, a video technology provider, and Encompass Digital Media, a global technology services company delivering end-to-end video solutions to broadcast and digital media companies, today announced they have partnered to offer OTT media companies an end-to-end managed TV platform.
The new offering combines Encompass’ media content acquisition, processing and distribution services with Kaltura’s multi-screen OTT service management, monetization and engagement capabilities. This integrated OTT solution enables content owners, networks and media companies to solidify their direct to consumer strategy by offering OTT services to new markets, while monetizing their content in a multitude of ways.
In order to provide effective global OTT services, media companies need to build expertise in operating advanced video operations, invest heavily in equipment, develop cost-effective distribution channels and dedicate ongoing resources to video operation. With this new offering, media companies can now focus on their core business of creating premium content, while enjoying an end-to-end managed OTT solution.
The holistic solution supports media companies from ingest through to the end-user experience, based on top notch, fully-managed video operation services. The solution also supports the widest range of flexible business models from authentication to subscription, and ad-based monetization. This combined platform teams Encompass’ global reach and virtual headends with Kaltura’s service platform, advanced monetization capabilities and full cross-device OTT TV experience.
The new offering is on display at the two company’s NAB Show booths — SU7316 (Kaltura) and SU3021 (Encompass).
“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low, the reality is that many of the technology options available today are entry level at best. Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world,” said Ron Yekutiel, Kaltura co-founder, chairman and CEO.
“We are excited about the Encompass and Kaltura partnership and our combined ability to deliver a cost-effective managed OTT solution enabling content owners, networks and service providers to reach new markets, monetize content and increase revenue,” added Chris Walters, CEO of Encompass.