WEEKLY SYNDICATED RATINGS ROUNDUP

Kardashian Split Boosts Magazine Shows

Coverage of the end of the 72-day marriage between Kim Kardashian and Kris Humphries powers ratings gains for most of the genre, generating new season highs for Extra, Entertainment Tonight, Access Hollywood and TMZ.

The first full week of the November sweep was a good one for the syndicated magazines thanks to Kim Kardashian, who filed for divorce on Oct. 31 from husband Kris Humphries after a 72-day marriage. Every news mag was up or steady week to week, and several shows improved by double digits with coverage of Kardashian’s quick divorce after a fairy tale wedding that was watched by more than 4 million people.

Magazine Shows

Extra (WBDTD) had the largest increase from the week before of any access strip with a 20% surge to a new season high 1.8 in households, and a 33% leap among women 25-54. Mag leader Entertainment Tonight (CTD) matched its highest ratings of the season, jumping 3% to a 3.9 after a 13% advance to a 4.3 on Monday, the day the divorce news broke.

Inside Edition (CTD) rebounded 7% from its season low in the prior session to a 3.1. Access Hollywood (NBCU) spiked 11% to a new season high 2.1; TMZ (WBDTD) tacked on 17% to a new season high 2.1; while the The Insider (CTD) held steady at its previous season high 1.7.

Talk Shows

Among talk shows, Dr. Phil (CTD) was No. 1 for the seventh time in eight weeks, including one tie, growing 7% to a 3.1 and equaling its highest ratings since its premiere week this season.

BRAND CONNECTIONS

Live with Regis and Kelly (Disney-ABC) rose 7% to a new season high 2.9 in Regis’ second-from-last week. Dr. Oz (Sony) finished third with a flat 2.8, while Maury (NBCU) and Ellen DeGeneres (WBDTD) were both up 4% to a new season high 2.4.

Freshmen Shows

In its 16 metered markets, slow rollout Access Hollywood Live (NBCU) gained 13% from the week before to a 0.9 rating/3 share household average, while leaping 40% in the women 25-54 demo.

Anderson (WBDTD), the highest-rated newcomer in first run, matched its best ratings of the season, climbing 8% to a 1.4 in households, and growing 13% among women 25-54.

We the People with Gloria Allred (Entertainment Studios) sank 17% to a 0.5, while Jeremy Kyle (Debmar-Mercury) was unchanged at a 0.5; Excused (CTD), a new dating show in latenight, held steady at its season high 0.7.

Freshman off-net sitcom Big Bang Theory (WBDTD) advanced 12% from the week before to a new season high 5.7, thanks in large measure to its multiple runs on TBS cable.

30 Rock (NBCU), which airs in mostly lower-rated late fringe time periods, dipped 7% to a 1.3, tying It’s Always Sunny in Philadelphia (Twentieth), which was up 8% to a new season high 1.3; while Till Death (Sony) fell 14% to a 0.6.

Off-Net Sitcoms

Among the veteran off-net sitcoms, leader Two and a Half Men (WBDTD) picked up 5% to a 6.2; Family Guy (Twentieth) lost 8% to a 3.6; How I Met Your Mother (Twentieth) slipped 3% to a 3.3; Seinfeld (Sony) declined 4% to a 2.4; while Everybody Loves Raymond (CTD) remained at a 2.4.

Court Shows

In court, Judge Judy (CTD) gave back 4% to a 6.8 after hitting a season high in the prior frame. Judge Joe Brown (CTD) and People’s Court (WBDTD) were unchanged at 2.8 and 2.0, respectively; Judge Mathis (WBDTD) dropped 6% to a 1.6; while Judge Alex (Twentieth) was unchanged at a 1.6.

Game Shows

Among games, Wheel of Fortune (CTD) inched up 4% to a new season high 7.3; Jeopardy (CTD) upticked 3% to a new season high 6.1; while Family Feud (Debmar-Mercury) and Who Wants to Be a Millionaire (Disney-ABC) were both flat at 3.0 and 2.6, respectively.

Off-Net Weekly Hours

Law & Order (NBCU) sank 9% to a 3.0 and fell into a tie for first place among the off-net weekly hours with Criminal Minds (CTD), which finished 3% ahead of the previous week at a 3.0. Monk (NBCU) moved up 4% to a 2.5; Without a Trace (WBDTD) settled for a 2.3 after erasing 12% of its ratings; while The Closer (WBDTD) climbed 10% to a 2.3.


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Ellen Samrock says:

November 15, 2011 at 1:23 pm

When it comes to the Kardashians any scandal is a good scandal. This wedding, sham or no, did nothing to hurt the Kardashian “brand” such as it is despite what some pundits have written.