While core revenues were flat, Internet and retransmission consent money grew by 50%
LIN 2Q Revenue Climbs 5%
LIN TV Corp. today reported its second quarter 2011 results that included an increase in net revenues of 5% to $104.1 million, compared to $99.5 million for the second quarter of 2010.
Core local and national advertising sales combined, which excludes political advertising sales, was flat at $89.1 million, compared to $89.3 million for the second quarter of 2010.
Sales in the automotive category, which represented 22% of local and national advertising sales for the quarter, decreased by 8% to $19.1 million, compared to $20.8 million for the second quarter of 2010. The decline in the automotive category was offset in part by recovery in other categories, including restaurants, which increased 11%.
Digital revenues, which include Internet advertising revenues and retransmission consent fees, increased by 50% to $22.0 million, compared to $14.7 million for the second quarter of 2010.
Operating income was $23.5 million, compared to operating income of $25.1 million for the second quarter of 2010, which included a non-recurring gain of $2.1 million related to an exchange of broadcast equipment.
Read the company’s report here.
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