Spending on TV advertising ahead of the state's Oct. 24 election grew by more than 32% during the last week. More than $12.4 million has been pumped into TV ads, about two-thirds of which was spent on Louisiana's gubernatorial race.
Louisiana Political Spend Surges In Last Week
Spending on TV advertising for Louisiana’s Oct. 24 election grew by more than 32% over the last week, as candidates and outside groups pour millions into last-minute ads they hope can sway voters.
An analysis of ad spending by the Center for Public Integrity shows more than $12.4 million has been pumped into TV ads. That’s up more than $3 million from a week earlier.
Two-thirds of all television spending, about $8.3 million, was paid to promote or attack contenders for the open governor’s seat. Forty-one% of it was spent by political action committees trying to influence the race, largely through attack ads against candidates.
The Center for Public Integrity analyzed data from Kantar Media/CMAG, a media tracking firm. These figures cover ads aired through Monday.
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