The 30-year broadcast exec becomes VP-GM of the group’s newly acquired Huntsvill, Ala., TV and digital operations.
Mark Overstreet To Lead Nexstar’s WZDX
Nexstar Broadcasting Group today appointed Mark Overstreet VP-GM of WZDX (Fox), digital subchannels WAMY (MNT) and MeTV, as well as the stations’ associated digital operations, including RocketCityNow.com, which serve Huntsville-Decatur, Ala. (DMA 79).
The appointment is effective immediately and Overstreet will report to Timothy Busch, Co-COO of Nexstar Broadcasting.
Overstreet brings nearly 30 years of combined small- to large-market broadcast television and digital advertising sales management experience to his new role. Prior to joining Nexstar, Overstreet was the director of sales for WTLV and WJXX Jacksonville, Fla.
Prior to that, he was the local sales manager of WFLA Tampa, Fla.
Commenting on the appointment, Busch said: “Mark has an impressive industry background with extensive sales leadership experience and over the years he has earned enormous respect from his former colleagues and managers. He has generated outstanding results by identifying new business opportunities and leading teams responsible for providing compelling and effective marketing solutions to a multitude of clients. Throughout his career, Mr. Overstreet developed highly-effective sales and marketing strategies including the launch of several very successful advertising platforms focused on integrating station and digital services with the needs of the local community. His ability to sustain revenue share growth at every operation he has served reflects his innovative and results-oriented approach, strong leadership capabilities, and dedication to client service excellence.”
Originally from Georgia, Overstreet began his broadcast career in 1987 at WRDW Augusta, Ga.
Throughout his career, Overstreet has also held various broadcast leadership roles at WSPA Spartanburg, S.C.; WASV Asheville, N.C.; and WBTW Myrtle Beach, S.C.
Overstreet earned a bachelor’s degree from Augusta State University in political science.