Morales Named EVP, Endemol Shine Latino

Flavio Morales on Wednesday was named executive vice president, Endemol Shine Latino, U.S. Initiatives.

Morales, a longtime Telemundo programming executive, will develop unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. Morales is based in Los Angeles and will work closely with the Endemol Shine Latino team in Miami.  

As recently announced, Laurens Drillich, currently CEO of Endemol Shine Netherlands, will become President of Endemol Shine Latino in early 2016, reporting to both Abrego and Corwin.

Endemol Shine Latino, which currently covers the company’s Spanish-language sales and production in the U.S., Mexico and all will additionally cover all of Latin America in 2016, is set to launch Gran Hermano with Telemundo in January and its first scripted drama El Vato for NBCUniverso next year.

Most recently Morales was EVP at Big Vida Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.

Previously, he was a programming executive at Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series. While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings.

Under Morales’ leadership, mun2’s creative content received extensive industry recognition including a Peabody Award. 

Prior to joining mun2, Morales was director of programming and music for LATV, of which he was also a founding member. Before joining LATV, Morales held several positions in media, specifically in music, television, advertising and event promotions. 

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed ILLEGAL Interns, a public access show in East Los Angeles that showcased music, film, poetry, comedy and political activism. 

In 2008, Morales was honored with a NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries.

He’s currently part of the advisory board for NALIP (National Association of Latino Independent Producers).