NAB 2011: Products Preview

2011 NAB Show Preview
Booth N3737 is a technology company that connects broadcasters, brands, outdoor media owners and digital screen networks with online and mobile consumers through an interactive platform that modifies broadcast playout, digital screens or any other display type based on user-submitted content or other data sources.

Synchronized Companion App (NEW)—The Synchronized Companion App framework is the latest feature of’s flagship Interactivity Suite (IS). This new element lets broadcasters easily develop distinctive, branded applications that push/pull information or media relevant to real-time TV broadcast to a second screen, such as a tablet, smartphone or PC. Powered by the IS, the Synchronized Companion App works by monitoring frame-by-frame changes in broadcast programming or live production. It then uses the changes to trigger delivery of relevant content to the second screen. Support for most major broadcast protocols allows the Synchronized Companion App framework to be an active return channel to the broadcaster. As a result, tablets, smartphones, and PCs become perfect peripherals for enabling participation TV, interactive content, and even remote control.

Interactivity SuiteThis is a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. IS supports true participation TV by enabling viewers to influence a broadcast in real time, and interact with one another and the rest of the world. With IS, a broadcaster can effortlessly aggregate UGC from social sites like Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using an iPad (or tablet), PC or smartphone.

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