NAB 2012: GlobeCast Products Preview

By TVNewsCheck | March 19, 2012 | 3:30 p.m. ET.

2012 NAB Show Preview
GlobeCast

Booth SU812

A subsidiary of France Telecom/Orange, GlobeCast is a provider of media management and global content delivery services for broadcasters and content creators.

Launch of OTT product in the Americas
On Tuesday, April 17, GlobeCast will announce the launch of an OTT product for the international broadcast community in the Americas. More details will follow in the days leading up to the show.

BRAND CONNECTIONS

Any Time, Anywhere, Any Device
GlobeCast will demonstrate a streaming product called GlobeCast Multiscreen, which allows broadcast clients around the world to stream their content to any Internet-connected device. At NAB, representatives will be on hand to demonstrate the new solution.

Expansion in the Americas
There will be a perceptible Latin American accent to GlobeCast’s participation at NAB this year, as it has maximized its commercial footprint in the Americas, including the creation of a dedicated Latin American sales team and a refocusing and strengthening of ad hoc services in North America for the broadcast of major events. Already present with a major technical facility in South Florida and with extensive satellite coverage of the entire Latin American region, GlobeCast last year extended its fiber network to Buenos Aires and São Paulo.

Playout including localization/regionalization of content
GlobeCast will run video and flash animations demonstrating the company’s ability to adapt content to local markets around the world, simplifying the global distribution of content. From ad and graphic insertions to program substitution, GlobeCast can provide localized playout and origination from its strategically located centers in Florida, the U.K., Paris and Singapore.

Read other NAB 2012 stories here.