NAB 2015 Tech: Anvato’s TV Everywhere Cloud DVR
Anvato | Wynn Hotel | Website: www.anvato.com
TV Everywhere platform provider Anvato has introduced Anvato Cloud DVR, a fully integrated, pure software cloud recording and storage solution for TVE. Expanding upon on the strengths of the Anvato Media Content Platform (MCP) and Anvato Watch offerings, Anvato Cloud DVR enables television broadcasters, networks and service providers to give viewers access to virtually any television content on any device with the tap of a finger, similar to the traditional living room experience with a set-top based digital video recorder.
With Anvato Cloud DVR, any or all of the channels available from a broadcast network or service provider can be accessed via the TV Everywhere application interface. This enhanced user interaction is tightly coupled with Anvato MCP, which is at work preparing the content on behalf of the broadcaster or service provider, with all the relevant metadata and dynamic ad insertion (DAI) functions required.
“Anvato Cloud DVR takes the familiar living room DVR experience and puts it in the user’s hands on their tablet or smartphone,” said Alper Turgut, Anvato CEO. “Users can scroll back in their TV guide, and watch shows that they have missed right from the guide Interface. The difference is that the DVR is in the cloud and the viewer doesn’t need to remember to schedule a recording of their favorite show. The lines between live and video on demand are blurring as TV Everywhere customers want to watch their content anywhere, anytime. Several of our customers, representing many of the leading brands, are interested in the advanced capabilities of Anvato Cloud DVR.”
Anvato Cloud DVR is a self-sufficient service with no third-party vendor or CDN dependencies. All Anvato products are 100% software-based and run on off-the-shelf hardware. This approach provides customers with a more flexible service that is not only significantly more cost-effective but also easier to deploy and manage compared to other TV Everywhere solutions.