NAB Small Market Show Sets Record

NAB on Friday announced a record attendance of 600 registered participants at the Small Market Television Exchange in Nashville, which started Thursday, Sept. 13, and ends Saturday, Sept. 15. This year’s attendance betters last year’s total of 520 attendees, which was the previous all-time high for the event.

The Exchange is a national meeting of corporate-level executives and sales managers from TV stations in the smallest markets to discuss issues affecting their unique media environments. It focuses on novel ways to attract emerging and non-traditional advertisers, suggestions to enhance a station’s position in its local marketplace and tips to help turn good ideas into revenue-generating plans.

“The Exchange is the premier industry gathering for small market television broadcasters,” said Madelyn Bonnot Griffin, VP of operations at Lake Charles, La.-based National Communications Inc. and co-chair of the Exchange’s Revenue Projects Subgroup.”It is the only place for local stations to discover innovative and impactful ways to grow revenue and strengthen sales operations.”

This year’s event featured breakout sessions and panels covering topics including automotive advertising, non-traditional revenue streams, social media usage, co-op grocery revenue and sales training. The Exchange also provided attendees an opportunity to meet with exhibitors and vendors who could benefit their businesses.

“The Roundtable provides group owners and operators the chance to discuss common challenges and opportunities,” said Elizabeth Murphy Burns, president of Madison, Wis.-based Morgan Murphy Media and co-chair of the Issues Subgroup.”Our focus is on developing strategies that ensure a position for our businesses in tomorrow’s communication space.”