NBC affiliates can bank on having The Voice on their primetime schedules next year. The network has renewed the hit show for two more cycles.
NBC Signs For 2 More Cycles Of ‘The Voice’
The music competition The Voice is NBC’s biggest hit – and it’s not going away anytime soon. The Peacock Network has picked up the fourth and fifth cycles of Voice for Spring and Fall 2013.
“With the addition of Usher and Shakira as rotating coaches to join Christina, CeeLo, Adam and Blake in the next cycle, we know that this incredibly addictive program will remain even more relevant as we move forward through this exciting season,” said Robert Greenblatt, chairman, NBC Entertainment.
NBC proudly notes that Voice is generating strong ratings at the start of its third season, averaging a 4.5 rating through its first two Mondays in adults 18-49 and a 4.3 on its opening two Tuesdays, while in total viewers, the show has averaged 12.9 million persons on Monday and 12.5 million on Tuesday, according to Nielsen Media Research. Those two editions scored as the #1 and #2 non-sports telecasts on ABC, CBS, NBC and Fox for both weeks in 18-49. In preliminary “fast affiliate” results for Monday of this week, Voice delivered a 4.2 rating, 11 share in adults 18-49 and 11.9 million viewers to rank a decisive #1for the night in 18-49 versus the premieres of ABC’s and CBS’s fall schedules and week two of the Fox lineup.
Current celebrity musician coaches Adam Levine and Blake Shelton will remain with the series through the fourth cycle, NBC confirmed.
The Voice is a presentation of Mark Burnett’s One Three Media, Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.
Comments (1)
Marcelo Gama says:
September 26, 2012 at 9:40 am
Okay but here is the problem.. NBC risks burning out a successful show that could potentially have legs for several seasons, just as ABC did with ‘Millionaire’ years ago and more recently NBC did with the Law and Order franchise. Much of the Voice success’ is the chemistry of the current panel of judges. As with what Idol discovered, messing with the chemistry can cost you. Having two cycles each season with two sets of judges is a recipe for failure.