According to analysis by BIA/Kelsey, strong political advertising revenues from the previous year, retransmission consent revenues and continued historically lower interest rates were all contributing factors to this strong showing in the television station acquisition market.
Nearly 300 TV Stations Sold In 2013
Television station transactions exploded in 2013, because the healthy TV environment in 2012 bolstered investor confidence, according to BIA/Kelsey’s MEDIA Access Pro, a data service and analytical software that tracks the local television industry.
Nearly 300 TV stations were sold in 2013. That number of transactions is up 205 percent from 2012. Likewise, the total sale valuation for television stations were up – a 367 percent increase in 2013 from 2012 for over $8 billion.
What made it healthy? Strong political advertising revenues from the previous year, retransmission consent revenues and continued historically lower interest rates were all contributing factors to this strong showing in the television station acquisition market.
The largest transaction of the year was the 11 stations bought by the Tribune Co.in June for $2.7 billion.
“This year we expect the transactions to slow down slightly from the incredible amount of activity last year,” said Mark Fratrik, VP of BIA/Kelsey.
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