New Studies Reveal What Is Motivating Americans To Vote In Upcoming Elections

Today, according to a press release, TVB, the local media marketing solutions company, announced the findings from two politically focused studies combined into one comprehensive analysis. The Voter Funnel study examines the competitive political landscape in Kentucky, while the American Conversation study explores what is impacting America’s political conversations and what will motivate Americans to vote in 2024. Full findings from the 2023 Voter Funnel & American Conversation Political Outlook are available now.

Here are a few key Voter Funnel findings:

• In the 2023 Kentucky election, TV (broadcast & cable) was the most important influence throughout the entire voting funnel.

• • At 50%, television was the most important for awareness, more than all the other media combined (47%).

• • Of those who chose television as the most important for awareness, 7 of 10 chose broadcast TV.

• Of those who conduct political online searches in Kentucky, 87% agreed that TV ads have influenced their searches.

• • That number climbed to 92% for Kentucky adults 18-34, and 88% for Kentucky adults 35-54.

• At 55%, social media was the top choice for “fake news” by Kentucky respondents.

• What website do Kentucky voters turn to for information on local news or events? 56% chose local TV station websites, more than the all the other options combined.

• At 60%, broadcast TV was the key motivator for getting out the vote. Social media was second at 30%.

• 26% of Kentucky voters voted prior to 11/7/23, including 32% of adults 55+.
• Looking ahead to 2024 in Kentucky:

• • • 89% plan to vote in the Presidential primaries.
    • 93% plan to vote in the Presidential election.
    • If available, 80% plan to vote early, either in-person or by mail.

Here are some notable findings from the American Conversation political study:

• American Conversations about politics have increased 50% over the last nine years.
• Political conversations are primarily affected by TV, more than online content, social media, print, radio, and podcasts.

• Local broadcast TV is the primary source of news for Americans.

• Americans feel that local broadcast TV is the most believable and trustworthy of all measured media. They also perceive ‘fake news’ as most prevalent on social media.

• • Democrats, Republicans, and Independents all perceive ‘fake news’ to be most prevalent on social media.

• 78% of Americans say they are very likely to vote in the upcoming November 2024 presidential election.

• • Also very likely to vote in 2024:

• • • Democrats & Republicans are more likely to vote than Independents

• • • Adults 35+ are more likely to vote than adults 18-34
    • Non-Hispanic and non- Black/African Americans are more likely to vote than Hispanic and Black Americans.
    • Over half of registered voters cast their votes early in the last presidential election cycle; 70% of registered voters say that they will very likely vote early in the upcoming 2024 presidential election.