Nexstar Names Rick Rogala SVP of Sales

Nexstar Broadcasting Group today named Rick Rogala senior vice president of sales, a new position at the company. The appointment is effective immediately, and Rogala will report to Timothy Busch, Nexstar’s co-COO.

Since 2009 Rogala has been SVP and regional manager with oversight of operations in 11 markets. These responsibilities will be assumed by Timothy Busch and Brian Jones, Nexstar’s co-chief operating officers. The company said in his new role, Rogala will “develop and implement new sales strategies and analytics to optimize the value of Nexstar’s on-air and online inventory and will work across the Nexstar organization with the company’s managers, sales force and e-Media teams to administer policies and procedures to further enhance the effectiveness of the company’s sales operations.”

Rogala returned to Nexstar as a SVP and regional manager in 2009 after a two-year stint as VP-GM of Media General’s WCMH Columbus, Ohio. Rogala first joined Nexstar in 2005 as VP-GM of KARK Little Rock, Ark.

Rogala began his career in the television broadcast industry in 1982 and held broadcast management positions in Ohio, Indiana, Michigan and Florida prior to joining Nexstar.

He earned a BS in communications from Ohio University in 1982.