Nexstar CEO Perry Sook said that retrans drove its 4Q and full-year financials, surpassing local advertising as the company’s top revenue stream. “We think the value proposition of our local content is equal to, and perhaps greater than, the value contribution from marquee network content,” Sook said.
It says the addition of the digital video advertising infrastructure platform will be immediately accretive and “substantially broadens and diversifies Nexstar Digital’s portfolio with industry-leading, brand safe systems and technologies.”
When the lack of Olympics is factored in the 3Q calculations, core grew 2%. And Nexstar CEO Perry Sook said fourth quarter sales are pacing in the mid-single digits with strength in most categories.
The record boost to $612 million is driven by increased local and national advertising, retransmission and digital revenue that include contributions from the former Media General stations.
Nexstar gets its new Las Vegas GSM from KOIN Portland, Ore., where he’s been national sales manager since 2015.
The record boost to $626 million is driven by increased advertising and retransmission revenue and contributions from the former Media General stations..
Net revenue growth of 111% following the Media General merger boosts revenue to $540 million, driving record operating income of $110.1 million. All of the company’s revenue areas are up, except political.
The $4.6 billion deal will leave the resulting Nexstar Media Group with171 full-power stations in 100 markers covering nearly 39% of U.S. TV homes.