On The NAB Exhibit Floor: Densitron
Densitron | Booth C9032 | www.densitron.com
Densitron is a creator of display technology tailored to the needs of customers around the world.
U.S. broadcasters will now have direct access to IDS, a complete workflow solution from one of the UK’s leading broadcast providers following a new partnership announced ahead of this year’s NAB show.
Densitron is now a key technology partner for IPE Technologies, supplier to the UK broadcasters BBC, ITV and Sky UK as well as the European operations of CNN, YouTube, Discovery and Bloomberg.
The partnership will focus around IPE’s expertise in software “control” and Densitron’s 1U/2U space-saving rack family of displays and bar/cut monitors. Each company brings over 40 years of experience in their relevant sector to the table, and by joining together will enable unique products to be available for US broadcasters, meeting the increasing challenges found in studio environments.
To mark the announcement, IDS will be driving monitors and displays at the Densitron booth at NAB and representatives from IPE will be available to discuss their solutions with interested stand visitors. Densitron will fully support IDS, providing first level response and in-depth technical back-up on behalf of IPE Technologies in the US, ensuring US customers have the local support and presence required.
“This new partnership opens up significant potential for both our companies,” says Chris Goodhall, global business development director–broadcast for Densitron. Densitron’s ongoing commitment to the broadcast industry is bringing fresh ideas and quality to the market and we believe the combined experience and knowledge of the two companies presents a formidable and compelling proposition.”
“Through our partnership, we’re able to utilize Densitron’s market expertise to launch our software across America while strengthening its broadcast offering,” adds Reuben Such, IPE Technologies head of sales and support. “We believe there are many cultural similarities between our organizations — namely a dedication to quality, innovation and progress.”
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