On The NAB Exhibit Floor: Ventuz Technology
Ventuz Technology | Booth SL13316TK | http://www.ventuz.com
With Ventuz X, the real-time graphics software developer Ventuz Technology shows its most comprehensive approach to the presentation of data-driven graphics in broadcast and live events yet.
“The main focus of Ventuz X was to combine cutting-edge capabilities from the worlds of real-time motion graphics, data presentation, and live events and shows,” says Erik Beaumont, CEO of Ventuz Technology. “From stages and studios to on-air graphics or digital signage, Ventuz X will be able to deliver a new breed of content — providing both the benefits of visually rich motion graphics as well as data-driven, interactive, and scalable real-time capabilities.”
The new motion graphics and data viz toolkit in Ventuz X functions as an effect suite for the high-end presentation of mass data sources. At NAB, this feature will show its potential for sports, entertainment, and news broadcasts as well as for election studios, where ever growing, constantly changing data needs to be quickly translated into compelling and easily understandable graphics. Additionally, these graphics can now be easily animated. With more emphasis on voter demographics and behavior, Ventuz X provides a wide array of graphical possibilities for the presentation if this dynamic, complex information.
The Ventuz development team has also made significant improvements to the asset import functionalities. While the import of 2D assets and 3D models from third-party tools, especially Cinema 4D, has been an essential feature in Ventuz for many years, Ventuz X allows the user to also bring in keyframe animations as well as camera information. This will allow networks to significantly improve their graphics pipeline where it includes pre-rendered content, such as in title graphics, channel branding, and on-air overlays.
Naturally, a new release brings with it performance boosts on many levels. A comprehensive pipeline upgrade promises enhanced real-time rendering, and a switch to HLSL5 will allow the creation of more realistic and complex shaders in Ventuz designs.
With a new release of such magnitude on their hands, Ventuz Technology will use their space at NAB 2018 to showcase the extensive possibilities of Ventuz X at several demo stations. Workflow applications for broadcast graphics and augmented reality will be on display at the booth as well, kindly supported by a number of partners, among them Molden Media, Lucid, NCAM, MainGear and AMD.
Read all of TVNewsCheck‘s NAB 2018 news here.