OPEN MIKE BY GREGG SKALL AND JAMES KAHL

Online Political Files Lead To Online Thefts

Online theives have stolen "tens of thousands of dollars" from political media agencies after TV stations posted the agencies' canceled checks in their online political files, according to attorneys Gregg Skall and Jim Kahl. "[B]ank account numbers, routing numbers and signatures are freely available online to the unscrupulous," they say.

In recent months, a number of media buyers have had funds stolen from their bank accounts. Even after repeatedly opening and closing accounts to stop the theft, tens of thousands of dollars have been diverted to accounts across the country and across the world. Unfortunately, it would appear that the thieves are obtaining the media buyers’ account information from none other than the U.S. government through the FCC’s online political files. While we understand that the FCC may soon address this problem, there are steps that broadcasters and media buyers can take to minimize these risks.       

First, here’s how the evil-doers are apparently accessing the bank accounts. As nearly every broadcaster knows, last year the FCC concluded its long running effort to have television stations place their local public file on the internet. As a part of the new rules, broadcasters affiliated with the top four national television broadcast networks in the top 50 DMAs are required to upload their political files to an FCC-maintained website. All other TV broadcasters must begin to upload new political files on July 1, 2014.

FCC rules require the following materials to be placed in the political public inspection file, and therefore on the commission’s website: 

  • Requests for broadcast time made by or on behalf of a candidate for public office.
  • An appropriate notation showing the disposition made by the licensee of the requests.
  • The charges made, if any, if the request is granted.

To show the disposition of the request, the file must among other things, include a schedule of the time purchased, the rates charged and the classes of time purchased.

In the past, many broadcasters complied with these requirements by simply putting copies of the ad buy order and the payment check in their local public file. This minimized the time required for compliance and, in a pre-Internet world, presented few risks.    

When the new rule was under consideration, many broadcasters feared that they would have to spend precious time and resources inputting information into new electronic forms and performing other new tasks. The commission assured these broadcasters that they would only have to post online the same materials they had previously maintained in the hard-copy local public file. To facilitate the process, the commission website allows materials to be uploaded in PDF format without any filter or FCC review.

BRAND CONNECTIONS

And with that, 20th century practices ran head-long into 21st century technology. Predictably, many broadcasters have taken the FCC at its word, and are uploading exact copies of the bank checks used for payment without any redaction. Thus, bank account numbers, routing numbers and signatures are freely available online to the unscrupulous.   

To be clear, the FCC has never taken the position that this type of sensitive financial information must or should be placed in the political file to comply with the commission’s rule. We understand that the FCC will soon be posting an FAQ on its website highlighting this point. And we hope that the commission disseminates this information widely among the broadcast community.

As a result of these recent events, we anticipate that broadcasters may see new provisions in their order placements and their agreements with media time buyers prohibiting them from posting buyers’ checks to the public file. Even without a specific request or contractual provision, broadcasters should refrain from including bank information in the political file as a general liability mitigation strategy. While it may require the expenditure of some time, a better practice is for broadcasters to provide a short summary of the information necessary to comply with the commission’s political file rules. 

Radio should take note as well. While the online public file requirement does not apply to radio, at least not yet, the lesson learned here is appropriate for their local public file as well. Since visitors to the station are entitled to have copies made of materials in the file, it is good policy for radio to follow the same practice of providing a short summary of the required information and to cleanse the file of checks used to pay for political advertising.

Gregg Skall and James Kahl and members of  Womble Carlyle Sandridge & Rice LLP. Skall is a communications attorney. Kahl is former deputy counsel of the Federal Elections Commission.


Comments (4)

Leave a Reply

Jill Colvin & Catherine Lucey says:

March 12, 2013 at 3:22 pm

Typical government agency. Act without knowledge and then create more work for broadcasters after the fact to clean up the mess. Why exactly are broadcasters business files public when newspapers, magazine, cable TV and satellite contracts are still private business transactions. Does Wal-Mart need to disclose every sale made to a political campaign or candidate? What exactly is the point? Trucking companies use public roads but do not have to report rate information to anyone.

    Jill Hatzioannou says:

    March 14, 2013 at 4:11 pm

    The truck/public road analogy is not really equivalent. While that trucking company’s trucks are on the road, anybody else with a license and a legal vehicle can be on that road as well. Try turning on a transmitter on the same frequency as the local Fox affiliate and within 20 minutes they will be screaming to the FCC to find you and shut you down.

Albert Pica says:

March 12, 2013 at 3:34 pm

I feel bad for the agencies, but maybe if they scream loud enough the FCC will listen. They obviously didn’t listen to the broadcasters.

Gene Johnson says:

March 12, 2013 at 3:38 pm

In all fairness, this is not the result of the FCC’s actions but private actors (broadcasters) who, without thinking much about the consequences other than saving a bit of time and money, chose to put the information out there (probably without the consent of their customers I would add). We may not like the FCC’s online public file rule, but the FCC did not require stations to include check/bank account information. As the authors note, the easy answer is to prepare a short summary that includes the information the FCC rule requires, and does not include the private information not required.