PromaxBDA Honors Local Excellence

Capping its first Station Summit Thursday night, PromaxPDA handed out its inaugural Local Awards in 50 categories at a dinner emceed by comedian Sugar Sammy.

More than 500 people attended the two-day summit for local station general managers, marketing, creative and promotion executives held at Planet Hollywood. The Local Awards recognize excellence, creativity and innovation in local television promotion, marketing and design. 

LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION

GENERAL BRANDING/IMAGE

GOLD

Real New Yorker- Umbrella

NY1, New York

SILVER

11’s in the City

WPIX New York

GENERAL BRANDING/IMAGE CAMPAIGN

GOLD

Always

WCCO Minneapolis-St. Paul

SILVER

PIX 11’s Around Town

WPIX New York

HOLIDAY/SPECIAL EVENT PROMOTION

GOLD

CTV BC – Believe Image

CTV Creative Agency, British Columbia

SILVER

Mr.Met’s Ready

WPIX New York

TELEVISION – VIDEO PRESENTATION CONTENT PROMOTION

PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC

GOLD

A Dreidel in the City

WPIX New York

SILVER

FOX 50 September Spectacular

FOX 50

PROGRAM PROMOTIONAL CAMPAIGN: IN-HOUSE SPECIFIC

GOLD

The Revolution Will be Curbed Campaign

WPIX New York

SILVER

Weather on the 1s Campaign

NY1, New York

PROGRAM PROMOTIONAL SPOT: OUT-OF-HOUSE SPECIFIC

GOLD

10 News Image Spots, Spring Campaign

WMAQ Chicago

SILVER

2010 Chicago Marathon

WMAQ Chicago

NEWS/INFORMATION PROGRAM SPOT

GOLD

The 33 News Image 2010 – “Here’s Why”

KDAF Dallas

SILVER

GRAVESTONE

FIRST COAST NEWS

SPECIAL NEWS REPORT OR EVENT PROGRAMMING

GOLD

WVEC “Bottled Water”

WVEC Norfolk-Portsmouth-Newport News

SILVER

CTV Toronto – Election/DWTS

CTV Creative Agency, Toronto

SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME)

GOLD

Out of Bounds

KXAS Dallas

SILVER

OHL and Little Man

Rogers TV

LIVE EVENT SPOT

GOLD

CTV Toronto – Election

CTV Creative Agency, Toronto

SILVER

CP24 – SANTA CLAUS PARADE: HE’S COMING

CTV Creative Agency, Toronto

COMEDY PROGRAM SPOT

GOLD

The Revolution Will be Curbed

WPIX New York

SILVER

The Office: New Time (Sex/Six)

WJZY Charlotte, N.C.

ENTERTAINMENT PROGRAM SPOT

GOLD

LXNY Next

WNBC New York

SILVER

FOX 50 September Spectacular

FOX 50

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

GOLD

CP24 – TRASH TALK

CTV Creative Agency, Toronto

SILVER

CP24 – SANTA CLAUS PARADE: HE’S COMING

CTV Creative Agency, Toronto

NON-FICTION/REALITY PROGRAM SPOT

GOLD

CP24 – YOUR VOTE

CTV Creative Agency, Toronto

SILVER

Bare Fists Reality Show

Mexicanal Producciones

DAYTIME PROGRAM SPOT

GOLD

Ellen Move

WRC Washington

SILVER

Rachael Ray

WOAI San Antonio

DAYPART/BLOCK OF PROGRAMS SPOT

GOLD

Simpsons/Family Guy Allergies

WNUV Baltimore

SILVER

Picking You Up in the Morning

WOAI San Antonio

“BEHIND THE SCENES” PROMOTION – LONG/SHORT FORMAT

GOLD

FOX6 SIDELINE – TEAMWORK

WBRC Birmingham, Ala.

SILVER

Allan Gregg – Go Public – Listen To This

TVO

STUNT PROMOTION – ON-AIR ONLY

GOLD

CP24 – SANTA CLAUS PARADE: HE’S COMING

CTV Creative Agency,Toronto

SILVER

Hawking at the Perimeter

TVO

INTERSTITIAL/”PROMO-TAINMENT”/PROGRAM WRAPS CAMPAIGN

GOLD

Good Day Sacramento- Political Ad Breaks

KMAX Sacramento, Calif.

SILVER

The Darwin Awards and Giants of Science

TVO

ON-AIR CONSUMER TIE-IN PROMO

GOLD

CTV Toronto – Toy Mountain: Grinch

CTV Creative Agency, Toronto

SILVER

Lucky rice

NY1 New York

PUBLIC SERVICE ANNOUNCEMENT

GOLD

CP24 – PRIDE KYLE RAE

CTV Creative Agency, Toronto

SILVER

Earth Week

WTVJ Miami

PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

GOLD

Pro-Social Campaign

WTVJ New York

SILVER

Green Week

WNBC New York

SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES

PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT

GOLD

WNAC: TMZ on the Street

WNAC Providence, R.I.

SILVER

Cash Cab on MyTV9

WCTX Hartford, Conn.

PROGRAM PROMOTION SPOT OR CAMPAIGN: COMEDY

GOLD

Comedy Classics Campaign

WISH Indianapolis

SILVER

The Office – New Time (Sex/Six)

WJZY Charlotte, N.C.

TRADE OR INTERNAL MARKETING

SALES/DEMO REEL

GOLD

wtnh.com Digital Media Kit

WTNH Hartford, Conn.

SILVER

The CW Twin Cities Production Reel

WUCW Minneapolis-St. Paul

SPECIAL CATEGORIES

SOMETHING FOR NOTHING

GOLD

FOX 50 September Spectacular

FOX 50

SILVER

Storm Team 8 Weather Shaker

WFLA Tampa, Fla.

FUNNIEST PROMO

GOLD

CP24 – TRASH TALK

CTV Creative Agency, Toronto

SILVER

Emmys Spot

KNBC Los Angles

CRAFT CATEGORIES

EDITING: TELEVISION/VIDEO PRESENTATION

GOLD

CP24 – XMAS WISH: FROG’S JOURNEY

CTV Creative Agency, Toronto

SILVER

CP24 – SANTA CLAUS PARADE: HE’S COMING

CTV Creative Agency, Toronto

COPYWRITING: TELEVISION/VIDEO PRESENTATION

GOLD

KING 5 News “Promise”

KING Seattle

SILVER

CTV BC – Believe Image

CTV Creative Agency, British Columbia

DIRECTING: TELEVISION/VIDEO PRESENTATION

GOLD

CP24 – SANTA CLAUS PARADE: HE’S COMING

CTV Creative Agency, Toronto

SILVER

CP24 – XMAS WISH: FROG’S JOURNEY

CTV Creative Agency, Toronto

DESIGN

GOLD

FOX 50 September Spectacular

FOX 50

SILVER

KCAL9 Dodgers Regular Season – “I Pledge”

KCBS-KCAL Los Angeles

USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO

GOLD

KTSF music

Systematic Design Inc.

SILVER

VENGAN ESOS CINCO PAISANO

Mexicanal Producciones

MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME

WITH OR WITHOUT VOCALS

GOLD

WGNO-TV God Bless Louisiana

Stephen Arnold Music

SILVER

It’s All About Early Morning Image Campaign

Stephen Arnold Music

SOUND DESIGN

GOLD

WANE Severe Weather Image

WANE Ft. Wayne, Ind.

SILVER

FOX 50 September Spectacular

FOX 50

OUTDOOR, OUT-OF-HOME, PRINT AND POSTER

GENERAL CONTENT PROMOTION

CONSUMER PRINT AD CAMPAIGN

GOLD

Pix News at Ten: Print Campaign

Tribune Creative Group

SILVER

Think Global

Shaw Media – Global Calgary

OUTDOOR/ENVIRONMENTAL/TRANSIT AD

GOLD

Alycia Lane/Yoga

KNBC Los Angeles

SILVER

Fritz Coleman/Comedian

KNBC Los Angeles

OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN

GOLD

Vance: Real. Experience

WRC New York

SILVER

Think Global

Shaw Media – Global Calgary

TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT

ART DIRECTION & DESIGN: PROGRAM/TOPICAL PROMO

GOLD

Fun in the Morning

KDFW Dallas

SILVER

Star Pig vs. Boar-Dumb

WSTR Cincinnati

ART DIRECTION & DESIGN: IMAGE PROMO

GOLD

6 Minutes

WBRC Birmingham, Ala.

SILVER

Luxe Lounge

KNVA Austin, Texas

ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO

GOLD

FOX 50 Next MasterChef

FOX 50

SILVER

Fantastic Fest

KNVA Austin, Texas

ART DIRECTION & DESIGN: ID

GOLD

TV38: The Block Id Campaign

WSBK Boston

SILVER

KTSF ID

Systematic Design Inc.

GENERAL ENTERTAINMENT: PROGRAM PACKAGE

GOLD

INDY style graphics package

WISH Indianapolis

SILVER

Mass Appeal Open

WWLP Springfield, Mass.

WEBSITE PROMOTION: VIDEO-BASED

GOLD

Faces of NBCMiami.com

WTVJ Miami

SILVER

Faster – Cleaner

WZZM Grand Rapids, Mich.

TELEVISION/VIDEO PRESENTATION: NEWS

ART DIRECTION & DESIGN: IMAGE PROMO (NEWS)

GOLD

Beat Campaign

WRC Washington

SILVER

KOMO News Network

KOMO Seattle

ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS (NEWS)

GOLD

Global News Skytracker Weather

Global News

SILVER

CTV Vancouver 2010 Winter Olympic Games Weather Graphics

CTV Creative Agency, Vancouver

NEWS: OPEN/TITLES/BUMPERS

GOLD

Rock-n-Roll Treasure

KNBC Art Works, New York

SILVER

MN Original Main Title

Splice/PBS

TELEVISION/VIDEO PRESENTATION: SPORTS

SPORTS: OPEN/TITLES/BUMPERS

GOLD

Comcast Sports Group – Live Event Animations 2010

Comcast Sports Group

SILVER

2010 World Series Bumper

NBC ArtWorks, KXAS Dallas

SCENIC CATEGORIES

SET DESIGN

GOLD

Global News – Local Virtual Set

Global News

SILVER

The 33 News HD Set 2010

FX Design Group and KDAF Dallas

INTERACTIVE MEDIA CATEGORIES

ART DIRECTION & DESIGN: PSA

GOLD

Earth Week

WTVJ Miami, mEDIA/Mother

SILVER

Streets of My Lolo

ABS-CBN International

ON-AIR COMMERCIAL ADVERTISEMENT

GOLD

CTV BC – Jazz Fest

CTV Creative Agency, British Columbia

SILVER

Lucido I Do

WXYZ Detroit

SHORT SUBJECT

GOLD

Green Week Majora Carter Vignette

WNBC New York/Mother New York

SILVER

Green Week Butcher Vignette

NBC Local Media/ Mother New York