Raycom Media Names Coble Dir. Of Marketing

Raycom Media has promoted Lec Coble to corporate director of marketing. He will be joining Anne Adkins, VP of marketing, with oversight of all corporate marketing objectives and initiatives, and direct-management responsibilities with a select group of Raycom stations.

Currently, Coble is the director of marketing for Raycom’s KOLD, CBS affiliate in Tucson, Ariz. In that role, he oversees brand development, digital and all marketing responsibilities at KOLD and Raycom’s other Tucson properties KMSB (Fox) and KTTU (MNT). He will join the corporate staff in Montgomery, Ala., later this summer.

Coble has 20 years of experience in television marketing, nine of which have been with Raycom. Prior to joining Raycom, Coble was in television marketing in the North Carolina area.