DMA 4 (PHILADELPHIA)

Ric Harris Named GM Of WCAU-WWSI

NBCUniversal Owned Television Stations chooses the GM of its WVIT Hartford, Conn., to succeed Eric Lerner at the helm of its Philadelphia stations.

NBCUniversal Owned Television Stations today named Ric Harris president and general manager of its Philadelphia duopoly of WCAU (NBC) and WWSI (Telemundo). Harris, who starts his new position today, succeeds Eric Lerner, recently tapped to lead NBC O&O WNBC New York. Harris will report to Valari Staab, President, NBCUniversal Owned Television Stations.

“Ric Harris is a strong leader with proven experience and a passion for delivering viewers what they are looking for,” said Staab. “WCAU and WWSI have grown tremendously over the last several years, and I am confident that Ric will drive their continued success.”

Harris brings more than 25 years of media industry experience to his new position. For the last two years, he has been president-GM of NBC’s WVIT Hartford, Conn., and was the station’s VP of sales before that.

One of the major efforts Harris will oversee in his new role is the relocation of the two stations from suburban Bala Cynwyd to the future Comcast Innovation and Technology Center that will be located in downtown Philadelphia. He expressed enthusiasm for the project, saying, “We have the team, the technology and the commitment to serving the community to build the greatest local television station in America.”

Harris joined NBC Connecticut from Accenture, where he worked as manager of communications, media and technology for two-and-a-half years, leveraging his industry experience on behalf of leading media companies. Previously, he was VP of digital ad sales for BET Interactive.

Before that, Harris was EVP-GM of digital media and strategic marketing for NBC Owned Television Stations.

BRAND CONNECTIONS

From 2000 to 2005, Harris led WEWS, the ABC affiliate in Cleveland, as its VP-GM and was previously the general sales manager. He started his career in media at the station as a local sales account executive. Harris also worked in sales roles at WOIO and WUAB, the CBS and UPN duopoly in Cleveland, and at Petry Television in Los Angeles.

Harris holds a master’s degree in communications management and a bachelor’s degree in communications and English from John Carroll University.


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