WEEKLY SYNDICATED RATINGS ROUNDUP

Royal Wedding Gives Magazines A Present

William and Kate drive ratings for most entertainment newsmags up from the week before as the May sweep gets underway.

Coverage of Britain’s Royal Wedding sent ratings for most syndicated entertainment magazines higher in the week ending May 1, a week that included the first two days of May sweep, which runs April 28-May 25.

Magazine Shows

In fact, four of the five entertainment mags were up from the week before. Leader Entertainment Tonight (CTD) hit its highest rating since March, jumping 8% in households to a 4.0, and 14% among women 18-49, while companion Entertainment Tonight Weekend soared 24% to a 2.1.

Access Hollywood (NBCU) grew 5% in households to a 2.0, and 20% among women 18-34 and was the only magazine to outperform its year-ago delivery, improving 5% over the same week last year. The Insider (CTD) climbed 6% in households to a 1.7, and 20% among women 25-54, and The Insider Weekend ballooned 30% to a 1.3.

Despite preemptions in 17 metered markets, Extra (WBDTD) had the largest household rating increase of all the magazine strips, surging 13% to a 1.7 in homes, and 25% among women 18-34. On the other hand, TMZ (WBDTD) slipped 5% to a 2.0, while Inside Edition (CTD), which is not strictly an entertainment magazine, was flat at a 2.9.

Court Shows

BRAND CONNECTIONS

Courtroom queen Judge Judy (CTD) tied Two and a Half Men (WBDTD) as the highest-rated show in syndication for the first time this season. Judy scored a 6.7, which was unchanged week to week in households, but up 16% among women 18-49. Judge Joe Brown (CTD) was the No.2 courtroom, gaining 4% to a 2.7 in households and 22% among women 18-49. People’s Court (WBDTD) was flat at 1.8; Judge Alex (Twentieth) added 7% to a 1.6; Judge Mathis (WBDTD) fell 6% to a 1.5; Divorce Court (Twentieth) was unchanged at a 1.5; while Judge Jeanine Piero (WBDTD) skidded 11% to a new season low 0.8.

Talk Shows

Among talk shows, Oprah (CTD) posted a 4.8 in its fifth-from-final week, which was up 4% from the prior session. Dr. Phil (CTD) clocked its highest ratings in nine weeks, rising 4% to a 2.9; Live with Regis and Kelly (Disney-ABC) dropped 4% to a 2.4; Maury (NBCU) and Dr. Oz (Sony) were unchanged at 2.3 and 2.2, respectively; Ellen DeGeneres (WBDTD) advanced 5% to a 2.1; and The Doctors (CTD) grew a healthy 7% to a 1.6.

First-Run Freshmen

Swift Justice with Nancy Grace (CTD) dominated the first-run rookies for the 33rd consecutive week, rallying 6% from the week before in households to a 1.7 and seeing double-digit growth in every key female demo. Nate Berkus (Sony) was a distant second at an unchanged 0.9; Don’t Forget the Lyrics (Twentieth) eroded 20% to a 0.8; while Judge Karen’s Court (Litton) and America’s Court with Judge Ross (Entertainment Studios) were both flat at 0.8 and 0.4, respectively.

Back on the positive side, the not-yet-nationally-cleared Access Hollywood Live (NBCU) was another show getting a big boost from its Royal Wedding coverage, jumping 25% from its year-ago time period average to a 1.0 rating/4 share in households, and leaping 100% in both the women 18-49 and women 25-54 demos.

Game Shows

Wheel of Fortune (CTD) inched up 2% from the week before to a 6.6; Jeopardy (CTD) was flat at a 5.7; Who Wants to be a Millionaire (Disney-ABC) got a 9% Nielsen dividend to a 2.5; Family Feud (Debmar-Mercury) faded 4% to a 2.3; and Are You Smarter Than a 5th Grader? (Twentieth) was unchanged at a 1.1.

Off-Net Sitcoms

Among off-net sitcoms, Two and a Half Men weakened 4%% to a 6.7; Family Guy (Twentieth) and My Wife and Kids (Disney-ABC) were flat at 4.4 and 3.2, respectively; George Lopez Show (WBDTD) was up 4% to 2.9; Everybody Loves Raymond (CTD) receded 4% to a 2.6; while Seinfeld (Sony) increased 4% to a 2.6.

Off-Net Weekly Hours

Law & Order: Criminal Intent (NBCU) held onto the lead but sank 22% from the week before to a 3.2; Criminal Minds (CTD) reversed two straight weeks of declines and tacked on 7% to a 2.9; The Closer (WBDTD) jumped 20% to a 2.4; Without a Trace (WBDTD) remained at a 2.4; Numbers (CTD) added 5% to a 2.3; Bones (Twentieth) declined 12% to a 2.2; and Monk (NBCU) tumbled 23% to a 2.0.


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