Jessica Rappaport will work closely with the group’s station leaders to develop strategies that “strengthen relationships with current advertisers and engage new content consumers.”
Scripps Names Rappaport Marketing VP
Jessica Rappaport, a social media and broadcast television brand management executive, has been named vice president of marketing for The E.W. Scripps Co.’s television division.
Rappaport began her new assignment Monday and is based at the Scripps corporate office in Cincinnati.
The company said she will work closely with station leaders to develop strategies that “strengthen relationships with current advertisers and engage new content consumers.”
“In addition to possessing years of branding, Web development and television marketing experience, Jessica has fully immersed herself in social media marketing,” said Brian Lawlor, SVP of the Scripps television division. “We created this position as part of an enhanced commitment to ratings leadership in all of our markets, and Jessica has the perfect mix of skills to take us where we want to go. I believe the underlying strength of our news product and Jessica’s ability to expose more consumers to that product across multiple platforms is a powerful combination that advertisers will notice.”
Rappaport, 48, comes to Scripps from Los Angeles-based Hollywood Branded Inc., where she developed the social media strategy for the entertainment marketing agency.
Rappaport began her broadcasting career in the late 1980s in promotion and creative services positions in Kentucky, Georgia, Oklahoma and Virginia, before becoming a brand management consultant for Frank N. Magid Associates, a leading research-based consulting firms.
BRAND CONNECTIONS
From 2003 to 2005, she served as VP of direct marketing for The Broadcast Team in Daytona Beach, Fla., where she developed and sold marketing programs for the broadcast industry. She spent the next five years directing the brand management, marketing and promotion strategies for four Hearst-owned TV properties in California.
In December 2010, Rappaport earned a master’s degree in communication management from the University of Southern California. She earned her bachelor’s degree in journalism and public relations from Western Kentucky University.
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