Shine Partners With EMJAG Digital, New Regency

Shine America has signed a deal with EMJAG Digital Productions and New Regency to create and distribute digital content.

Development and production under the agreement will be led by New Regency EVP and EMJAG Digital Principal and CEO Alexandra Milchan, along with EMJAG President Jamie Boscardin Martin.

Following a previous joint venture that concluded in 2011, Milchan and Martin will transition their digital content partnership to Shine America. New Regency will co-produce and co-finance select digital projects along with Shine America through a first-look deal.

Under the agreement, Shine America and New Regency will provide digital production financing opportunities, while using their respective global networks to distribute the new digital projects.

Milchan and Martin will tailor the distribution model for each individual digital project, working across a variety of platforms, including webisodes and VOD, with the possibility of domestic and international television and theatrical release, as well.

“This partnership seeks to leverage the changing nature of how content is created and produced, by fashioning innovative financing and distribution models tailored to help each project realize its full potential,” said David Anderson, SVP-head of digital, Shine America. “Shine Group is always seeking to partner with great content creators, whether in scripted or unscripted television, the digital space and now supporting projects that might otherwise compete in the feature film world.”

BRAND CONNECTIONS

“So often there are projects that are creatively excellent, but are unable to find a path to a traditional launch,” added Milchan. “We believe this partnership will allow us to identify the best established screenwriters, producers, directors and actors and to give a digital life to projects that currently do not have a home.”


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