Snell Name Dave Payette Global Sales Director

Snell announced that Dave Payette has joined the company as global sales director. Payette will lead Snell’s worldwide sales effort, overseeing operations in the U.K., France, Germany, Spain, Russia, Lebanon, India, Hong Kong, China and the U.S. which deliver technology solutions and services to broadcast and media customers in over 100 countries. He will spearhead strategic initiatives through direct and indirect channels around the globe in support of Snell’s continued growth and geographic expansion. Payette will be based in Reading, England, and report to Simon Derry, Snell CEO.

Prior to joining Snell, Payette was managing director and head of sales at NEC U.K., where he oversaw a range of enterprise IT and service-provider network portfolios. He previously spent 15 years with American firms Electronic Data Systems (EDS), Lucent Technologies and Avaya in senior sales and channel roles in Japan and the ANZ, APAC, and EMEA regions. Payette holds a Bachelor of Arts degree from the University of Michigan in Japanese studies.