The Syndicated Network Television Association's mission was to pitch advertisers and ad agencies on the strengths of syndicated TV, including the stability of its ratings, the limited amount of DVR recording and ad-skipping, the cost-efficiency and the popularity of its show hosts. The studios want to shift away from isolating syndicated TV from other media outlets as more ad deals become multiplatform media buys.
Syndicators Pulling The Plug On SNTA
The Syndicated Network Television Association that drums up advertiser support for its six Hollywood studio members is ceasing operation in July, according to sources at member studios.
SNTA’s mission is to pitch advertisers and ad agencies on the strengths of syndicated TV, including the stability of its ratings, the limited amount of DVR recording and ad-skipping, the cost-efficiency and the popularity of its show hosts.
The individual SNTA member studios will handle marketing on their own.
The studios, which pay the SNTA a fee to be a member, also want to shift away from isolating syndicated TV from other media outlets as more ad deals become multiplatform media buys.
SNTA’s members: CBS Television Distribution, Disney-ABC, MGM, NBCUniversal Television Distribution, Twentieth Television and Warner Bros.
The SNTA’s president is Mitch Burg, who could not be reached for comment.
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“The studios would like to thank Mitch and his team and their significant contributions and wish them all the best in their future endeavors,” said a studio spokesperson.
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