It’s partnering with digital media agency Dose on a data-driven weekday morning news show. Melissa Rycroft, Brandon London and Laila Muhammad to host. It launches June 29 on six Tribune stations.
Tribune To Launch Syndicated ‘Morning Dose’
Tribune Broadcasting today announced the launch of Morning Dose, which it describes as a “first of its kind, live social wake-up show,” in partnership with Dose, a digital media agency that specializes in data-driven, shareable content.
Hosted by television personalities Melissa Rycroft and Brandon London, and news anchor Laila Muhammad, Morning Dose, will launch on June 29 and will feature news stories powered by Dose’s “social storytelling and scientific method to create and distribute content.”
The new syndicated show will air weekdays in six Tribune markets: KDAF Dallas, KIAH Houston, WPHL Philadelphia, WDCW Washington, WSFL Miami and KRCW Portland, Ore.
Host Melissa Rycroft was a contestant on Dancing with the Stars in season 8 and was crowned champion of its all-star season in the 15th cycle of the long- running ABC program. She can currently be seen on CMT’s reality series Dallas Cowboys Cheerleaders: Making the Team as a mentor as she herself is a former Dallas Cowboys Cheerleader. Rycroft’s television debut was as a contestant on the ABC’s The Bachelor. Rycroft has hosted reality-TV competition shows such as ABC’s Bachelor Pad and CMT’s Redneck Island and is a frequent contributor to both Good Morning America and Access Hollywood.
Host Brandon London is a former NFL and CFL football player and New York Giants Super Bowl champion. Most recently, he was on-air conducting interviews and segments for various Giants TV shows on the MSG Network. He’s also been seen as a co-host on The Maury Show and Esquire TV’s Car Matchmaker, among others.
Morning Dose news anchor Laila Muhammad, is a journalist, host and television personality with more than a decade of experience. She was most recently host of Tribune Broadcasting’s daily news program Eye Opener, which Morning Dose will replace. Muhammad previously was an anchor at WTKR-WGNT, Tribune’s CBS-CW affiliate in Norfolk, Va.
BRAND CONNECTIONS
Creative Consultant Rick Joyce was formerly the co-executive producer of Entertainment Tonight and was previously the executive producer of The List, a lifestyle news magazine. He also developed and launched the digital platform CelebTV.com.
“Working with our partners at Dose we’ve developed a morning program that will go beyond the traditional broadcast treatment of ‘trending’ social content,” said Bart Feder, Tribune’s SVP of news. “The goal of Morning Dose will be to set the morning agenda by showcasing the content and advancing the stories that will drive the day’s social conversation.”
“The future of broadcast is data-driven creative and we’re excited to partner with Tribune to create a morning news show unlike any other,” said Dose CEO Emerson Spartz. “Dose’s technology minimizes the guesswork of identifying which stories and angles will resonate. For years, we’ve planned to adapt our process to TV, and it’s thrilling to finally be opening up these new frontiers of innovation in storytelling.”
Morning Dose will on the following stations:
KDAF Dallas — 5-8 a.m.
KIAH Houston — 5-8 a.m.
WPHL Philadelphia — 6-8 a.m.
WDCW Washington — 6-8 a.m.
WSFL Miami — 6-8 a.m.
KRCW Portland, Ore. — 6-8 a.m.
Comments (8)
Dan Levitt says:
June 15, 2017 at 4:11 pm
DOSE the content branding company. So in other words Bart Feder is saying Tribune will be airing Advertising and Brands as their morning show content when he says “going beyond Traditional”.
Amneris Vargas says:
June 15, 2017 at 5:31 pm
dose is a Facebook-focused video company using predictive data science to determine which versions of topical content have the best chance of virality. Count on that kind of content in the program Bart and team are pulling together. If you really want to know more about morning dose, it is largely inspired by whiz kid (born ’87) Emerson Spartz. Worth your time to look up. The fact that Melissa Rycroft (Dancing with the Stars, Dallas Cowboy Cheerleaders) is host is icing on this, data-driven, original program.
Dan Levitt says:
June 16, 2017 at 12:06 am
Most child prodigies become FORMER CHILD PRODIGIES, Emerson Spartz WAS a whiz kid. There is no icing on this cake, someone left the cake out in the rain all the green icing flowing down, I don’t think that I can take it. Bart was a newsroom writer when I knew him and only see he was moved up because he plays the game. Virtually all of Tribune station news comes from monetized content from other sources. Tribune doesn’t have the talent to create original content that will grab and retain viewers – that’s why their content is all pre-paid marketing, when did news ever have to do anything to do with news at Tribune stations?
Dan Levitt says:
June 16, 2017 at 12:08 am
Morning Dose = Fake news
Dan Levitt says:
June 16, 2017 at 9:03 am
Melissa Ryecroft, Now there’s a name I never Heard before, perhaps Brad and his “Team” should look to people who have had more than 15 minutes of fame. I think Gilbert Gottfried has more Street Cred. I just wonder if Brad’s DOSE is a desperate attempt to save some spare change from the Failure of Tribune’s National News that was axed a week before debut. Launching at the beginning of summer doesn’t show much confidence right off the bat. I wager the show is gone and forgotten and swept under the carpet by September – sounds like a plan, saves face a lot better than canceling after everybody’s back from vacation, because really, that’s got to be one of the worst launch dates ever.
John Bagwell says:
June 16, 2017 at 2:07 pm
Take a chill pill, mrfixit. Relax.
Dan Levitt says:
June 16, 2017 at 3:43 pm
really, I think you have had too many chill pills – somebody tell Bart, Brad Bud or whatever that tribune doesn’t have to “Partner” with DOSE – Because they “Bought” DOSE 2 years ago with $25 Million… can’t even tell truth in a PR Release, how do you like them apples? Anywho, whenever Tribune attaches a person’s name to a project – that’s the writing on the wall.
Dan Levitt says:
June 16, 2017 at 5:19 pm
But what inquiring minds really want to know is: what is it about Eye Opener that Tribune doesn’t want Sinclair to find out about…