Vibrant TV Names Hoyt Program Acquisitions VP
Vibrant TV has appointed Jessica Hoyt VP of program acquisitions, effective immediately. Based in Vibrant TV’s Chicago headquarters, Hoyt reports directly to CEO Dan Zifkin.
Hoyt began her career at Ion Media Networks where she headed affiliate advertiser sales for Ion’s TV stations. She then moved to Zephyr Media Group as director of ad sales at Zephyr’s syndication division.
In her new role with Vibrant TV, Hoyt will be responsible for the acquisition of global content for the network’s linear and non-linear platforms, including overseeing content negotiations with international distribution companies. Hoyt will also handle all program scheduling for the network.
In addition to her new post with Vibrant TV, Hoyt will continue to serve as director of advertising sales for the network’s corporate parent, Zephyr Media Group.
Hoyt received her B.A. from the University of Wisconsin-Madison.