DMA 34

WDJT Milwaukee To Focus On Undecided Voters

Tonight, the country will have the opportunity to watch the final 2012 presidential debate. In what is expected to be a very tight race, the pressure is on for both parties to sway undecided voters. Weigel Broadcasting’s CBS affiliate WDJT Milwaukee (DMA 34) has invited local undecided voters to its studio to watch the debate.

An outside research company has recruited these undecided voters from the Milwaukee market.  “The goal is to have an equal representation of parties and demographics,” says Jim Hall, the station’s general manager.

“We will follow up with their live comments during our Ten at 10 News,” says CBS 58 News Director Genie Garner.  “Our distinctive coverage will also include a chance for viewers at home to participate via social media, and will result in a 30-minute live special that will be webcast on www.cbs58.com following our news that evening.”

The station’s coverage will begin at 8 p.m. with the broadcast of the third and final presidential debate. Once the debate has ended, the undecided local voters will give their reactions live during the Ten at 10 News. Viewers at home may also participate during the debate by contacting the station via Facebook or Twitter. These comments will be shown during the 10 p.m. news that evening.

Following the 10 p.m. news, CBS 58 Michele McCormack will host a 30-minute special that will be webcast on cbs58.com. She will sit down and talk in depth with the undecided voters in the studio. This webcast special will also be shown on WDJT as a special Eye to Eye program on Sunday, Oct. 28, at 7 a.m.  Eye to Eye is WDJT’s weekly public affairs program.


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