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Why Snapchat Has Become The New TV

Christopher Mims of The Wall Street Journal draws the parallels, starting with 10 billion video views a day giving it the kind of "lean back" quality associated with television (as opposed to social's "lean in"). Among other dynamics, there are also business model similarities: "Video ads that appear in the app are more like TV commercials than the pre-roll advertising that has failed to generate profit at YouTube," Mims writes. WSJ subscribers can read the full story here.

By TVNewsCheck | February 6, 2017 | 8:17 a.m. ET.
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