WorldNow Adds KTBS-KPXJ Shreveport
WorldNow announced today that it is adding ABC affiliate KTBS and CW affil KPXJ Shreveport, La. (DMA 82), to its client roster. The stations will be migrating to WorldNow’s digital publishing platforms by the end of May.
George Sirven, station manager of KTBS-KPXJ, said: “We did a tremendous amount of due diligence before deciding to switch technology providers. WorldNow’s market leadership in workflow integration into legacy systems and rules based automation make the publishing process simple. We are able to seamlessly support our website, video and mobile needs on one single platform allowing us to maximize opportunities for content and revenue across all platforms.”
Gary Gannaway, CEO of WorldNow, said: “Our technology and workflow are simple, efficient and easily integrated into newsroom systems. We have API’s working today with other enterprise systems such as ENPS and AVID which allow for custom integrations and development. We know we can provide the right level of technology and support for KTBS and KPXJ for them to continue to grow their digital dominance.”