WPBF West Palm Beach Adding Estrella TV

Hearst Television’s ABC affiliate WPBF West Palm Beach, Fla. (DMA 38), will launch the 24-hour Spanish language network Estrella TV starting in late August.

Most residents will be able to watch Estrella TV on WPBF ch. 25.2 or on Comcast ch. 208 in where it will replace Weather First TV. Residents of Fort Pierce, Vero Beach and Sebastian can watch Estrella TV on Comcast ch. 194, while Hometown Cable Plus customers in Port St. Lucie will find it on ch. 197.

“We are proud to introduce high quality programming like Estrella TV to the continuously growing Hispanic population in South Florida,” said WPBF VP-General Manager Caroline Taplett. “The Hispanic population in our market has grown by a remarkable 67 percent over the past decade and we take the responsibility to provide our community with the best possible news and entertainment very seriously.”

LBI Media’s Estrella TV offers a lineup of original programming, including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show, all featuring Latin American talent.