The Minneapolis My Network TV affiliate will be known as Fox 9+. In addition to the new evening newscast, it will also rebroadcast co-owned KMSP’s 10 p.m. news at 11.
DMA 15: MINNEAPOLIS-ST. PAUL
Fox Rebrands WFTC, Adds 7 P.M. Newscast
Effective immediately, the co-owned sister station to Fox O&O KMSP Minneapolis — MNT affiliate WFTC — will be rebranded “Fox 9+.” As part of the station’s rebranding efforts, it will launch a daily 7 p.m. primetime local newscast named Fox 9+ News at 7, set to debut on Sept. 18.
In making the announcement, VP-GM Sheila Oliver said: “A big part of our future is integrating the success we’ve had at Fox 9 across all media brands, including expanding our broadcast footprint. On Fox 9+, viewers will enjoy more options for news and entertainment at non-traditional times, which is more in line with how audiences are watching television these days.”
Anchored by Naomi Pescovitz, the 30-minute weekday newscast will be the only local, over-the-air TV news broadcast offered in the market at 7 p.m., according to the station. It will focus on the top seven stories at 7 p.m. WFTC will also begin airing repeats of Fox 9 News at 10 p.m. each night at 11 p.m.
Pescovitz most recently was an anchor and reporter at WTHR Indianapolis. Prior to that, she was a reporter and fill-in anchor for KSTP St. Paul. Pescovitz began her career as a reporter for KVOA Tucson, Ariz.
Comments (2)
Cheryl Thorne says:
August 28, 2017 at 8:17 pm
won’t do a .5 rating.so who cares!!!!
stephanie twist says:
December 4, 2017 at 9:50 pm
Business re-branding is a worth possible option when you have some struggling efforts and results in marketing your brand. Many though has a great success after re-branding, but others don’t feel the same otherwise. Renaming your business, changing the name, the marketing plan, logo and slogan and other trademarks that can help make sense of changing your business identity in order to earn impressions and market gains, is what you need to look forward, then give up if nothing happens, but as long as you have the eagerness and trust in your self as well as strategic marketing plan, then all good will be on your side. Not only for this specific business, but also for others that cares and struggles the most in moving their business forward, I can only say, that future success is only in their good plans. Make those companies and businesses that are listed in fortune500.com as your inspiration, most of them came from this situation, they failed, re-branded and succeed. By the way, re-branding your business should be an expert’s work, so let them do their job, after all, they all know what is best for your business and awesomebrandnames.com is among those branding firm that provide unique and catchy name suggestion, with accurate turn around time and works ethics.