DMA 4: PHILADELPHIA
WTXF Scores Big With NFC Championship Game
The 2018 NFC Championship game on Fox-owned WTXF Philadelphia (DMA 4) on Sunday outperformed the 2017 Super Bowl by an average of 3% among households and 6% among adults 25-54, the station reports.
In addition, the Fox 29 News at 10, following the game outperformed the combined late newscast ratings of the five major broadcast stations in the market by an average of 13% among households and 75% among adults 25-54, WTXF says.
|
2018 NFC Championship |
2017 Super Bowl |
% Diff |
||||||||
|
Demo BRAND CONNECTIONS |
Rtg |
Shr |
000s |
Demo |
Rtg |
Shr |
000s |
Rtg |
Shr |
000s |
|
HHLDS |
50.3 |
69 |
1,443,000 |
HHLDS |
48.8 |
70 |
1,438,000 |
3.1% |
-1.4% |
0.3% |
|
A25-54 |
43.9 |
76 |
1,256,000 |
A25-54 |
41.3 |
76 |
1,219,000 |
6.3% |
0.0% |
3.0% |
|
WTXF 10-11P News, Jan. 21 |
Competition Combined Late News, Jan. 21 |
% Diff |
||||||||
|
Demo |
Rtg |
Shr |
000s |
Demo |
Rtg |
Shr |
000s |
Rtg |
Shr |
000s |
|
HHLDS |
18.7 |
31 |
538,000 |
HHLDS |
16.6 |
33 |
480,000 |
12.7% |
-6.1% |
12.1% |
|
A25-54 |
15.6 |
35 |
445,000 |
A25-54 |
8.9 |
26 |
253,000 |
75.3% |
34.6% |
75.9% |
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