Media Pulse, Innovid Partner To Advance Connected TV Advertising In Canada

Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this partnership, Media Pulse will bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and, specifically, to Media Pulse advertising clients.

Innovid produces personalized and interactive video advertisements for brands, working with TV programmers to create new formats and reach consumers through the growing number of connected TVs.

“As the popularity of CTV advertising continues to grow, the creative quality of the ads has evolved as well, giving brands new opportunities to engage and interact with consumers,” said Deborah Gurofsky, VP strategy of Media Pulse. “In partnering with Innovid, one of the leading and most recognized creative advertising companies for television, Media Pulse clients now have access to advanced production capabilities that will further elevate the impact of CTV campaigns.”

Since launching last year, Media Pulse has established itself as the leading CTV advertising marketplace in Canada. The company’s customized private marketplace enables brands to engage CTV viewers in a targeted and measurable way while enabling Tier 1 and 2 publishers to monetize their inventories. Media Pulse says the partnership with Innovid further strengthens its ability to offer brand clients advanced CTV solutions.

Media Pulse launched its interactive CTV (iCTV) capabilities in Canada with Chevrolet, through its media agency Carat (out of dentsu Canada). Aimée Baumann, lead account director on the Chevrolet business, said: “We are constantly looking for new ways to innovate when it comes to our digital media, and with connected tv becoming an important channel to reach new audiences, interactive CTV allowed us to not only reach these consumers, but engage with them in a truly unique and meaningful way. We are excited to see how we can keep innovating and pushing the boundaries within this space.”

“With its exclusive focus on CTV and relationships with major brands and premium publishers, our partnership with Media Pulse will deepen our presence in Canada,” said Stephanie Geno, CMO of Innovid. “We are excited to work collaboratively with the Media Pulse team to elevate the quality and interactivity of CTV advertising in Canada and deliver measurable, business-impacting results for brands.”