Sinclair Ups Adam Ware To SVP Of Multicast Networks

He will continue to oversee the company’s national multicast networks, Comet (sci-fi), Charge! (action) and TBD (internet content), as well as digital and OTT streaming platform STIRR.

Sinclair Broadcast Group today promoted Adam Ware to SVP, Growth Networks Group, and will continue to oversee the company’s national multicast networks, Comet (sci-fi), Charge! (action) and TBD (internet content), as well as digital and OTT streaming platform STIRR. Ware was previously vice president and general manager of the group.

STIRR, launched in early 2019, delivers 2,000+ hours of free live local TV news from across the country, 100+ FAST channels and 7,000+ hours of free on-demand TV shows, movies and news, as well as STIRR City, which offers localized content in 80+ markets across the country.

Commenting on the announcement, Scott Ehrlich, Sinclair’s chief innovation officer, said: “The growth networks got their name for a reason, and Adam’s background as an established network builder is a perfect fit. We’re excited about the path the network team has carved, building Comet, Charge! and TBD into nationally rated networks with higher profile programming. We’re really looking forward to Adam and the team building on our portfolio’s market leading position.”

Prior to joining Sinclair in 2014, Ware held several senior management positions including acting CEO for CJ E&M’s K-Pop cable TV network Mnet, COO at Viacom’s United Paramount Network (UPN), EVP at Interactive Corp’s USA Network and Home Shopping Network and SVP of distribution at Fox Broadcasting.

In addition, as part of the expansion of the Growth Networks Group, several executives have expanded their responsibilities:

  • Dan Kozlowski was named senior director, general manager, STIRR
  • Claudia Estrada was named senior director, sales and broadcast operations, Comet, Charge! and TBD
  • Ben Lister was named senior director, head of programming, Growth Networks Group
  • David Weissberg was named AVP, research and strategy, Growth Networks Group
  • Derek Van Nostran joins the Growth Networks Group as senior director, marketing and creative services

Ware said: “Digital broadcast networks and FAST channels represent the next generation of television channels. I’m thrilled to be overseeing the Growth Networks Group and to be working with an amazing team. Combined with Sinclair’s track record of investing in new broadcast TV content brands, we’re excited to take the group to the next level.”

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