KASA Albuquerque Launches Local News & Weather App In Spanish

Just four months after debuting what it says is the only locally-produced Spanish-language newscasts in the Albuquerque-Santa Fe market, KASA (Telemundo Nuevo México) today launched its local news and weather app for mobile and connected devices to help Spanish-speakers stay informed. The Telemundo Nuevo México app is now available for iOS and Android devices and on Apple TV, Fire TV and Roku.

Tony Canales, KASA president-GM, said: “The Telemundo-owned stations were the first in their markets and in the broadcast industry to launch news and weather apps for their local Spanish-speaking audiences, helping to break down the language barrier that many Latinos face when trying to access quality news and real-time weather information about their communities in Spanish.

“Telemundo Nuevo México continues this important mission with the launch of its own app to help New Mexico’s Latino audiences get the vital local news and weather information they need.”

Telemundo Nuevo México users have access to journalism and reporting from KASA’s news team, including breaking news, hyper-local weather forecasts, sports updates, multimedia storytelling and more, directly from their mobile devices.

Canales added: “When breaking news happens, users can simply turn to their smartphones or tablets and open the Telemundo New Mexico app to stay updated. When severe weather threatens our communities, the Telemundo Nuevo México team now has another tool to reach our audiences wherever they may be to keep informed and safe.”

Key features of the Telemundo Nuevo México app include:

• Sleek design and look that offers customization options for alerts/notifications for breaking news, commuter information, weather alerts and sports.
• In-app prominence for breaking news and comprehensive local reporting.
• Sports stories and special features.
• Multimedia content includes visually rich articles, on-demand and live video.

In addition, the Telemundo Nuevo México mobile app’s weather features include:

• Weather alerts in Spanish, a first for the market, which can deliver potentially life-saving information to users in real time;
• Exclusive hyper-local 10-day forecasts;
• State-of-the-artLive Radar that allows users to access local weather information and data for their communities.
• Detailed weather information and graphics including UV index, humidity and dew point.
• Weather-related school closings in the area delivered in real-time.

Telemundo Nuevo México’s app and website are part of NBCUniversal Local’s extensive digital portfolio. The Telemundo-owned stations’ digital platforms now consist of 24 desktop and mobile websites and 24 apps for mobile and connected devices.