Imagine Communications Names Diana Horowitz VP, Strategic Sales, Ad Tech

Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Based in New York City, Horowitz will drive the company’s strategy of helping customers generate greater profitability from their media assets by migrating toward a converged linear and digital advertising approach.

Horowitz brings extensive experience in digital and broadcast advertising and technology to Imagine’s Americas sales team, led by Joe Sheehan, senior vice president of sales, Americas. Her wide-ranging media background includes leading advertising businesses through digital transformations and revenue expansion programs.

“Diana is a critical addition to the Imagine advertising technology sales team,” says Steve Reynolds, president of Imagine Communications. “She has demonstrated that she can plan and execute exactly the kind of transformation that so many of our customers are trying to implement right now — bringing together linear and digital advertising into a converged inventory and sales structure. Diana’s prior experience in ad sales and operations with programmers, networks, and distributors provides a point of view that will allow her to understand and advocate for our customers, so that Imagine can deliver our industry-leading solutions in ways that provide real business benefit to those customers.”

Prior to joining Imagine, Horowitz was senior vice president, advertising sales, at fuboTV, also overseeing ad operations. Her previous roles include positions at Telestream, IBM Watson Media, Comcast Technology Solutions and Scripps Networks Interactive, where she led the digital ad sales team, northeast region, for Food Network and Cooking Channel.

Horowitz began her career at The New York Times Co., holding leadership roles in both New York and Paris.