NAB Show: Harmonic and Mirriad Partner To Enable Premium, Targeted Dynamic Brand Insertion

Virtualized broadband and video solutions provider Harmonic and Mirriad, which offers a patented AI and computer platform, today announced they have teamed up to provide “a cutting-edge dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.

The solution works in tandem with existing advertising to improve campaign effectiveness and to drive buying decisions across key advertiser metrics, providing content owners with a powerful new offering for enhancing brand awareness, purchase intent and sales.

“Our partnership with Mirriad enables media companies to monetize their content more effectively, without increasing the frequency of ads shown per hour,” said Gil Rudge, Harmonic senior vice president, video products and solutions. “This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale.”

The partnership brings together two technologies. Mirriad’s virtual product placement insertion technology will be integrated with Harmonic’s VOS360 SaaS, enabling broadcasters to achieve individual targetability at massive scale.

Harmonic says its VOS360 SaaS provides “unparalleled agility, resiliency, security and scalability for a superior viewing experience, with server-side ad insertion for monetization and personalization features. Mirriad increases ad inventory by enabling premium monetization, without increasing the number or minutes of commercials shown each hour.”

“We are thrilled to partner with Harmonic and provide broadcasters with a powerful solution for dynamic brand insertion,” said Mark Melvin, Mirriad general manager. “Harmonic’s VOS360 SaaS enables our virtual product placement insertion technology to function with frame accuracy, making in-content advertising a highly targeted and scalable ad format that doesn’t further disrupt the viewer experience. This is truly the future of advertising.”

Harmonic will showcase this integrated dynamic brand insertion solution at the NAB Show (April 16-19 at the Las Vegas Convention Center) in Booth W2801.