Entravision Acquires Global Mobile App Marketing Solutions Company BCNMonetize

Entravision said Monday that it has completed the acquisition of BCNMonetize, a global mobile app marketing solutions company headquartered in Barcelona, Spain.

BCNMonetize provides mobile user acquisition, retention strategies and customer engagement solutions within the mobile app market. BCNMonetize’s performance-based solutions appeal to trusted brands around the world, with more than 100 clients in verticals including e-commerce, entertainment and gaming. The acquisition expands Entravision’s geographic presence in Spain and into Turkey, a new market for Entravision, with an international team of mobile marketing experts.

“We welcome BCNMonetize and its outstanding team of specialists, as we further our commitment to be a preferred growth partner for brands in more than 40 countries,” said Chris Young, Entravision interim CEO & CFO. “This acquisition bolsters Entravision’s sales execution capabilities and allows us to keep capitalizing on the thriving global app market, with global mobile app user spending projected to increase from $469 billion in 2022 to $613 billion in 2025. We believe the addition of BCNMonetize will strengthen our foothold in new and emerging markets and advance our strategy to become one of the world’s largest digital advertising solutions companies.”

“We are excited to join the Entravision team as we continue to provide customized solutions for mobile app marketers around the world,” added Emre Atalay, BCNMonetize co-founder and CEO. “I am confident the combination of our expertise and Entravision’s technology, scale and international presence will deliver best-in-class results for our brands and clients.”

BCNMonetize’s product offering will be fully integrated into the company’s existing mobile growth solutions business, a key focus area within its digital segment. All BCNMonetize employees will remain with the business.