Nielsen Launches Local Streaming Insights Solution In Top 56 Markets

Nielsen today announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for more than 20 major streaming apps at the local market level. The quarterly reports are available for the top 56 local markets and include insights on subscription streaming services (e.g., Netflix), ad-supported streaming services (e.g., Pluto TV), and MVPD and vMVPD apps (e.g., DirecTV Stream, other leading providers).

Nielsen said that for the first time its clients will have access to syndicated reports with streaming insights that are specific to the local audiences in which they are targeting.

“We are delighted to provide a new and impactful solution to support our clients’ understanding of the rapidly evolving viewing landscape,” said Catherine Herkovic, Nielsen Local EVP and managing director. “We are committed to working alongside our clients to help them deliver on their business objectives and access valuable local audiences at a deeper level.”