Get Ready For The Era Of ‘Branded Calls’
It appears the wireless industry in the U.S. is gearing up to support “branded calls.” Such calls will allow businesses to insert things like their name, the reason for their call and even potentially their corporate logo into a smartphone’s calling screen. According to the companies promoting the technology, branded calls can help reduce the nuisance of spam calls, and can create more trust in the nation’s overall calling system. However, the technology may also allow voice calling providers to make more money by charging businesses to access this kind of Rich Call Data (RCD).
This article was originally posted on lightreading.com
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