ARF Teases Ad ‘Attention’ Data Showing TV Outperforms Social Two-To-One
![](https://tvnewscheck.com/wp-content/uploads/2024/05/Ad_research_chart_2024_ARF-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2024/05/Ad_research_chart_2024_ARF-400x225.jpg)
It was intended to be a teaser for future research validating ad attention measurement by medium, but the Advertising Research Foundation this week teased an anecdotal finding from its latest phase indicating TV outperforms the attention of social media by a margin of more than two-to-one.
This article was originally posted on mediapost.com
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