Rentrak Adds KMVT Twin Falls, ID

Rentrak Corp. has signed Neuhoff Media’s CBS affiliate KMVT Twin Falls, Idaho (DMA 191), as a Station View Essentials subscriber.

“The decision to switch to Rentrak was easy, because we simply asked ourselves the question: ‘Will Rentrak benefit our advertising clients more than other competing services?’ and the answer was a resounding yes,” said Chris Pruitt, General Manager, KMVT-TV.

“Besides having a massive database of census-based local viewer information, Rentrak is electronic, live 365-days a year and has a great user interface that makes it very easy for anyone to extract data,” continued Pruitt.  “All of this results in a stable and highly accurate metric that my sellers can use to help their clients in making better advertising decisions.” 

Rentrak provides daily measurement of all TV networks in all 210 U.S. media markets and features a fully-integrated system of detailed satellite, telco and cable TV viewing data that incorporates information from over 19 million televisions.