Scripps Stations Rolling Out Matrix Software

The E.W. Scripps Co., which has used Matrix Solutions customer relationship management (CRM) and sales intelligence software at some of its stations, will now implement the software at all 21 of its locations. The company also will join Matrix Solution’s Digital Media Development Partner program.

As partners in the program, Scripps and the Matrix product management team will discuss business strategies and processes that will both influence and prioritize updates to the Matrix product and aid in creating what Matrix calls “an optimized product” for Scripps. Based on this partnership, system enhancements will be available as an add-on module as well as a stand-alone product for all Matrix customers.

“As an existing customer, we have come to value our relationship with the Matrix Solutions team,” Scripps Chief Digital Officer Adam Symson said. “We look forward to being a part of the Digital Media Partnership program and the direct impact of advancing digital advertising sales solutions.”

Matrix Solutions CEO DJ Cavanaugh said: “Allowing our digital media partners to share information and advocate best practices from their viewpoint is already strengthening our products. Having a well-respected partner like Scripps is mutually beneficial. Working together, we are able to enhance our product while satisfying their digital needs.”