NBCUniversal is boosting its customer relationship management data efforts across all its media platforms through an expansion of its deal with Salesforce. Salesforce will help “democratize resources” — including insights and product knowledge — by investing in new technologies for NBCU’s client and media agencies, which will gain efficiency and transparency.
Paywizard, a pay-TV subscription, billing and customer relationship management (CRM) specialist, has today launched Paywizard Singula, a standalone platform that empowers pay-TV operators and OTT providers to take a more intelligent, data-driven […]
On The IBC Exhibit Floor: Alpha Networks
Alpha Networks | Stand 5A28 | Website: http://www.alphanetworks.tv/ Alpha Networks, a pay-TV technology company that specializes in back-end software, will introduce its next-generation platform tucanoRED. Featuring an open CMS/CRM architecture […]
ShareBuilders Inc., a provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions Inc., a broadcast industry specialist in media sales management, […]
Matrix Solutions, a provider of CRM and sales intelligence, announced today that Meredith Corp. has implemented its CRM & Sales Intelligence Platform. Matrix’s cloud-based solution will offer sales visibility and […]
The managing director of investor Main Line Equity Partners is tapped to succeed D.J. Cavanaugh as head of the CRM firm.
Exclusives
The broadcaster will use CRM and sales tools expand business at its 71 TV stations in 48 markets.
Editor’s Note: Matrix has issues with the Nexstar press release upon which this story was based, so TVNewsCheck has taken down the original story. It will be replaced with a […]
Matrix will provide all of Tribune’s stations with enhanced sales management functionality from media specific CRM through sales analytics and reporting; providing real-time advertising revenue insight.
Heads of media companies, sales trainers, analysts and software vendors all agree that there are numerous advantages to using customer relationship management systems. This software can create and manage contacts, track spending, craft proposals, help with prospecting, develop insertion orders and generate reports. But the challenge lies in how companies use a CRM.
In addition to using the CRM and sales intelligence software, Scripps is joining Matrix’s digital development program .
CRM Vendors Busy With Station Consolidation
For media groups that are combining stations, business software vendors help merge sales and customer data, settling on common account naming conventions, integrating new traffic systems, unifying customer relationship philosophies and agreeing on a way to forecast business.
The 29-station group has installed a Web-based system designed for environments that include multiple stations and platforms such as TV and Web.
Matrix Solutions, a provider of media customer relationship management (CRM) and sales analytics software, has established Matrix University, an online training program that users of its system can access 24/7. […]
Raycom Media has selected Matrix CRM from Matrix Solutions for its enterprise account management and sales analytics solution. Raycom installed the Matrix product across 48 television stations, granting more than […]
Matrix Solutions announced today that the next generation of its CRM and sales management software system is now available. Its entire customer base — 285 stations and more than 3,700 […]
Analytics Enhance Sales Software, Revenue
As competition escalates for all advertising dollars, vendors and broadcasters see analytics embedded in various kinds of sales management software as a way to harvest harder-to-reach revenue. And with digital channels, websites and mobile apps, the complexity of tracking and analyzing what’s happening in multiple markets grows exponentially.
Sales Management Software Drives Success
Matrix Solutions CEO DJ Cavanaugh spells out the four key benefits of using CRM and sales management software. “The organizational benefits are wide-ranging and directly add value to any company’s short- to long-term profit and competitive goals,” he says.
WV Media Selects Matrix for CRM, Sales Analytics
West Virginia Media Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. West Virginia Media operates television stations, multicast Fox channels, a sports website and a weekly statewide […]
Matrix Solutions, a provider of media sales management software, announced today that Griffin Communications will be the first to implement its new Web-based CRM (customer relationship management) and sales analytics […]
