Rentrak Adds Crossmedia Agency
Rentrak has signed a TV ratings agreement with Crossmedia, an independent full-service media planning and buying agency.
Crossmedia will use Rentrak’s national and local measurement services and its advanced analytics of consumer viewing behavior in major U.S. markets.
Crossmedia Co-Founder and President Kamran Asghar said: “Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions.”
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