With the addition of the Lenfest-owned indie, the male-targetted multicast network is now in 11 of the top 25 U.S. TV markets.
DMA 4
Tuff TV Adds WMCN Philadelphia
Tuff TV, a multicast television network targeted at men, today added Lenfest Broadcasting’s independent WMCN Philadelphia (DMA 4) as its newest top 10 affiliate.
“Tuff TV has really hit the ground running in terms of getting itself out there, and it’s a perfect fit with our market and demographics,” said Bob Lund, WMCN president-GM. “What differentiates Tuff TV from other multicast channels is its ability to draw viewership from males across all age groups,” Lund added. “TUFF TV is one of a kind, and with its increasing amount of original programming, we’re excited to see what the future holds.”
In addition to Philadelphia, Tuff TV is available in 11 of the nation’s top 25 markets including Los Angeles, Chicago, Atlanta, Phoenix, Detroit, Denver, Orlando and Cleveland.
The network said expansion into additional markets will be announced soon, including Buffalo, N.Y., on WBXZ-LP.
Tuff TV is available to affiliates via live streaming and satellite delivery.
“WMCN makes an excellent addition to our growing list of affiliates,” commented Lou Seals, Tuff TV founder-CEO. “The station’s broad coverage area includes not only Philadelphia, but also Atlantic City and Trenton in New Jersey, which makes our current and upcoming original content available to even more viewers and advertisers alike,” Seals said. “Clearing a major market with WMCN is a win-win for everyone.”
Comments (11)
Darin Spencer says:
May 28, 2015 at 4:27 pm
Looks like these guys are looking to take over where Spike left off.
Wagner Pereira says:
May 28, 2015 at 8:52 pm
Let’s see…..why did Spike leave a position open….oh yeah….ratings and revenue.
Marsha MacEachern says:
May 29, 2015 at 10:46 pm
And how many networks have you started? Or sold?
Terry D'Esposito says:
May 28, 2015 at 8:08 pm
Market technicalities on the part of Tuff TV. They are NOT available in the Los Angeles area. They have an affiliate in the market, but it’s a fringe low power station in Ridgegrest, which is in the part of Kern County (Bakersfield) that falls within the L.A. DMA, but is out of any signal range of L.A. stations. Heartland is also affiliated with this station. KZGN-LD is not available over the air, nor via cable/telco/satellite in 98% of the market (the most important area being the L.A. basin, valleys, Orange, western Riverside, and southwestern San Bernardino Counties). They say they are in the market, but reality says otherwise.
Wagner Pereira says:
May 28, 2015 at 8:51 pm
Yes, but let’s not ruin being able to claim LA, lol!
Terry D'Esposito says:
May 29, 2015 at 3:22 am
Yes, they can claim all 1.5 viewers in “L.A.” that can receive their amazing affiliate. Maybe Tuff TV and other Luken networks can affiliate with a Lake Havasu station, or even a Blythe station. Yeah, that will really expland their L.A. footprint.
Marsha MacEachern says:
May 29, 2015 at 10:42 pm
Obviously you are not aware of their newest station in Los Angeles. Sounds like your comments are sour grapes.
Marsha MacEachern says:
May 29, 2015 at 10:45 pm
Obviously you are not aware of their newest station in Los Angeles. Sounds like your comments are sour grapes.
Keith ONeal says:
May 28, 2015 at 11:20 pm
In Orlando, Tuff TV is on a LPTV station, so that doesn’t count.
Wagner Pereira says:
May 29, 2015 at 12:36 am
There you go D BP, you don’t count! Directly from @Flashflood
Marsha MacEachern says:
May 29, 2015 at 10:44 pm
LPTV stations don’t count? Orlando does not count? Tell that to all the LPTV owners. Again, sour grapes.