Harrobin Named CMO Of NBC’s Content Agency

NBCUniversal’s Content Innovation Agency (CIA) today appointed marketing and advertising executive John Harrobin as chief marketing officer. Harrobin will oversee the strategy, development and implementation of all marketing and creative content activities for the company’s advertising sales division. He will report to Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal.

Under Harrobin, NBCUniversal’s marketing efforts will expand to give clients more access to original content created for the company’s entire portfolio across all platforms, the company said. CIA will drive all of NBCUniversal’s marketing services including video, branded and native content development for its clients.

“NBCUniversal has a unique combination of scale, programming assets, world-class talent, and data to drive incredible marketing results and I’m excited to join the team,” Harrobin said. “Their recent investments in cross-platform video and partnerships to enable things like Audience Targeting Platform are examples of why NBCUniversal provides the best results for advertisers’ investments. Right now, clients are looking to the expertise of content creators for even stronger, more unique creative ideation, production and distribution capabilities. Our team’s purpose is to bring those ideas to life that deliver on that promise.”

Harrobin joins NBCUniversal from Verizon where he has held senior positions since 2003. Recently, he served chief marketing officer of Verizon’s consumer and mass business unit, which included FiOS video and internet services. He was responsible for creative, media, market strategy and segmentation, channel development, e-commerce, and marketing operations.  

Previously, Harrobin was the chief marketing officer of Verizon Enterprise Solutions. He also has held roles at Verizon including: interim CMO of Verizon Wireless; SVP marketing and digital media; and VP of marketing communications and CRM.

Harrobin is a graduate of Villanova University and Northwestern University’s Kellogg School of Management.